Wednesday, 17 July 2013

Final Layouts


I like clean, symmetrical layouts which therefore my layouts are simple and easy to read.

Advertorial Layouts

1st Layout for Philnathi


1st Layout for Food and Trees for Africa


 1st Layout for AfriOceans


Tuesday, 9 July 2013

Images I May Use for Advertorials

FTFA Advertorial Image Options



Source: http://trees.org.za/

Source: http://25.media.tumblr.com/02d38a42168ab81589bcfafade817040/tumblr_mpo2yllYzH1reyd4yo1_50.png

AfriOceans Advertorial Image Options





http://25.media.tumblr.com/02d38a42168ab81589bcfafade817040/tumblr_mpo2yllYzH1reyd4yo1_500.png

http://www.aoca.org.za/files/82/banners/lesley%20rochat%20_dsc5548%20copy.jpg


 http://www.chinatownology.com/images/finned%20shark.jpg
http://www.stopsharkfinning.net/wpssf/wp-content/uploads/2013/06/finned-sharks-ocean.jpg
 http://www.sustainablesushi.net/wp-content/uploads/2011/06/Shark-fin.jpg
 http://www.sustainablesushi.net/wp-content/uploads/2011/06/Shark-fins1.jpg
http://www.pewenvironment.org/uploadedImages/PEG/Publications/Other_Resource/sHeinrichs_DSC6720.jpg


Philanathi Advertorial Image Options

 http://www.traveljournals.net/pictures/l/15/159772-a-home-inside-the-khyalitsha-township-khyalitsha--south-africa.jpg
 http://mylittleponderings.files.wordpress.com/2011/12/img_7930.jpg
 http://upload.wikimedia.org/wikipedia/commons/9/92/Le_Roux_Township_(Franschhoek,_2008)_06.jpg

Advertorial Layout Examples

Source: http://vivsinger.com/projects/sunkist/

Source: http://talent.adweek.com/gallery/Primer-Awards-Advertorial-Layout-for-Phil-Star/4520667


Monday, 8 July 2013

Brain Storming / 1st Draft Advertorial for Phlianathi

I feel like brain storming for the Philanathi Community Development Project would be a pointless exercise as I have spent enough time with Kuluwa the woman who runs Philanathi. I have seen and experienced the way this NGO is run well enough to understand and write a Advertorial deserving of Kuluwa's NGO

1st Draft Advertorial

We shouldn't need to appeal to people's better nature in order for them to help. We all need to help our own families before we are able to help other but when we can see people making an effort to help themselves but are unable, those are the people we truly need to reach out to.

What is so inspiring about Philanathi is that it is run by a woman in Groenedal who is just able to put food on her own table, but yet she still attempts to provide for 30 other children. By giving donating money to the Philanthi Community Development Project you are helping feed orphans, bettering the Philanathi vegetable garden and helping make their lives just a little easier.

2nd Draft FTFA Advertorial


As a child I grew up climbing trees and talking to flowers, I believed that they could hear me and it would help them grow

During the winter months I would watch the trees from my window wishing I could be sitting in one of them. The rain poured and the wind blew so hard the trees' branches would bend. While I watch the trees I felt such sympathy for them but when spring came and I could climb in it again the tree felt strong than it had been before.

I realized me speaking to the trees didn't make them stronger the trees made me stronger. When I was upset and couldn't breathe, I would sit beneath the tree and breathing became easier, it bared fruit that had the sweetest taste of health and happiness and provided me with shade when the sun was too hot.

I wanted the tree to be part of a legacy, a gift I could hand down to my children. As I grew older I realized the tree was already part of a legacy. The Earth's legacy, and I swore to protect it as it had protected me.

Food and Trees for Africa help prevent the climate changes, empower disadvantaged communities in South Africa and create environmental awareness. Become a sponsor or donate trees by visiting our website: http://trees.co.za/

Brain Storming / 1st draft for FTFA Advertorial

Everything typed below was first written on scrap paper as a way of brain storming ideas so, 1000% of some of it may not make sense in regards to sequence etc.

Aims: Sponsoring

By sponsoring you help...

- the offset of carbon dioxide emissions
- organic farm developments
- climate change
- Empower disadvantaged south africans
- Environment Education
- Awareness

Ways to help...

- join as a member
- purchase online products
- volunteer 
- buy a tree as a gift
- Sponsor tress/food gardens

Why are trees special...
- legacy - a gift handed down to you 
- withstands time and harsh weather
- provides shade and shelter to humans and animals
- allows nature to grow by providing shade and shelter
- provide us with oxygen to breathe

Idea for advertorial

As a child I grew up climbing trees and talking the flowers. I believed that they could hear me and that one day I would sit under this big tree with my child and read her stories. Of course this was only a childish fantasy and by the time I was having children I would no longer be living in the same home with the beautiful big tree perfect for climbing. 
During the winter months I would watch the tree from my window wishing I could rather be sitting in the tree watching my house. The rain poured and the wind blew so hard the trees branches bent, while I watch it I felt such sympathy for the tree but when spring came and I could climb in it again the tree felt strong than it had been before. I realized, me speaking to the tree didn’t make it stronger the tree made me stronger. When I was upset and couldn’t breathe I would sit beneath the tree and breathing became easier, it bared fruit that had the sweetest taste of health and happiness and provided me with shade when the sun was too hot.
I wanted the tree to be part of a legacy a gift I could hand down to my child to adventure in. As I grew older I realized the tree was already part of a legacy. The Earth’s legacy and I swore to protect it as it had protected me. 



1st Draft: AfriOceans Advertorial


AfriOceans is the warrior of the SEA together with Scientific research, Education and Awareness they fight against human greed and ignorance to allow us to continue enjoying the beauty of the Ocean.

The inhabitancies of the ocean are under attack. Human’s kill 73 million sharks a year for their fins with no technique to slaughter fish painlessly because contrary to popular belief sharks do feel pain. 120 shark species are becoming extinct due to human greed.

Yes, Sharks are known to kill humans but you are more likely to be killed by hornets, wasps, bees or dogs than a shark. A dog is a household pet, which we love whole-heartedly. How is it logical to fear sharks and murder them but allow a dog to come into your home when the death rate for dogs killing humans is higher than sharks?

Sharks have been on the Earth for 400 million years and provide a significant balance to the oceans eco system. Before you judge a shark ask yourself what significance do you provide to your planet?

Educate yourself on your Oceans and restore the balance. 

More Research For AfriOceans Advertorial


SHARKS' ROLE IN THE OCEANS

Sharks play a very important role in the oceans in a way that an average fish does not. Sharks are at the top of the food chain in virtually every part of every ocean. In that role, they keep populations of other fish healthy and in proper proportion for their ecosystem.  How do sharks keep the oceans healthy?

Sharks keep food webs in balance

RobertDion-Blacktip-1-300web.jpg
Sharks help keep reefs healthy Photo: Robert Dion

Sharks have evolved in a tight inter-dependency with their ecosystem. They tend to eat very efficiently, going after the old, sick, or slower fish in a population that they prey upon, keeping that population healthier. Sharks groom many populations of marine life to the right size so that those prey species don’t cause harm to the ecosystem by becoming too populous. 
The ocean ecosystem is made up of very intricate food webs.  Sharks are at the top of these webs and are considered by scientists to be “keystone” species, meaning that removing them causes the whole structure to collapse.  For this reason, the prospect of a food chain minus its apex predators may mean the end of the line for many more species.  A number of scientific studies demonstrate that depletion of sharks results in the loss of commercially important fish and shellfish species down the food chain, including key fisheries such as tuna, that maintain the health of coral reefs.


Sharks Role Slideshow
See how eliminating the apex predator affects the entire ecosystem

Sharks keep prey populations healthy

Predatory sharks prey on the sick and the weak members of their prey populations, and some also scavenge the sea floor to feed on dead carcasses.  By removing the sick and the weak, they prevent the spread of disease and prevent outbreaks that could be devastating. Preying on the weakest individuals also strengthens the gene pools of the prey species.  Since the largest, strongest, and healthiest fish generally reproduce in greater numbers, the outcome is larger numbers of healthier fish.

Sharks keep sea grass beds and other vital habitats healthy

Through intimidation, sharks regulate the behavior of prey species, and prevent them from overgrazing vital habitats.  Some shark scientists believe that this intimidation factor may actually have more of an impact on the ecosystem than what sharks eat.  For example, scientists in Hawaii found that tiger sharks had a positive impact on the health of sea grass beds.  Turtles, which are the tiger sharks’ prey, graze on sea grass.  In the absence of tiger sharks, the turtles spent all of their time grazing on the best quality, most nutritious sea grass, and these habitats were soon destroyed.  When tiger sharks are in the area, however, turtles graze over a broader area and do not overgraze one region.

An important lesson: we need sharks!

Where sharks are eliminated, the marine ecosystem loses its balance.
In the parts of the ocean where sharks have been fished out of existence, we can see the dangerous result of removing the top predator from an ecosystem.
The lesson is important. Sharks are being killed for their fins for shark fin soup, a food that has assumed cultural value but is not important for human survival or health. However, removing the sharks can result in the loss of important foods that we do depend upon for survival.
Sharks have survived for 450 million years, but may be gone within the next decades. Life within the oceans, covering 2/3rds of our planet, has enjoyed a relationship with sharks for about 450 million years. Our growing demand for shark fin soup has increased the slaughter of sharks to such a great extent that many shark species are already nearing extinction.
What will the health of oceans be like when such an important group of animals have been destroyed? Do we want the destruction of sharks and the oceans to be the legacy we leave for our children?